Shobitam, a leading D2C ethnic wear brand that focuses on making Indian handlooms elegant globally today launched “Rang” a ‘made to wear’ collection featuring timeless silhouettes of Anarkalis, Kurtis, Skirts, Salwar Kameez, Lehengas, and long dresses in classy and comfortable cotton crafted using heritage Rajasthani Bagru hand block printing techniques. The collection boasts the grandeur of Rajasthan and is also a great choice for a standout look in summer with bold florals infused with contemporary flavors and gotta embellishments that enhance the old-world charm.
The Rang collection starts INR 3000/- onwards and is available on https://shobitam.com/collections/rang-express-yourself-through-the-language-of-colors
Talking about this collection, Aparna Thyagarajan, Co-founder & Chief Product Officer at Shobitam said “At Shobitam, we see ourselves as custodians of culture and our vision is to democratize ethnicity globally. Rang perfectly embodies the rich Indian craftsmanship with intricate patterns, bold colors, and luxurious Indian fabrics that are globally admired today.
We take pride in working with creators and artisans from all over India at the grassroots level, providing a healthy working environment, and creating a confluence of colors, designs, and fabrics that form the very essence of India and exemplify the cultural richness. We look forward to bringing Rang, an epitome of Indian elegance and designs to the global stage.”
About Shobitam: Founded by fashionistas and creative sisters Aparna and Ambika in Seattle, Shobitam is building a world-class ethnic fashion brand that is elegant, affordable, and available globally.
Powered by a passion for fashion, an interest in designing them, and a drive to make them available, Shobitam’s mission is to help people look good, do good and feel good. Working closely with weavers across India, Shobitam designs unique collections and makes a difference in their lives with deep impact.
