Tuesday, February 27, 2024

‘Whopping amount spent on promotions’

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Tejal Sinha

While the RRR team as well as the entire nation was expecting RRR to bring home the Oscars, a shocking claim by a senior director-producer sparked outrage among netizens. Bharadwaj, who is known for frequently making controversial statements, said that they can make over eight films with the budget that the RRR team had allotted for promotions in the US. In a recent event, where he had taken part, the senior director-producer reacted on the film’s budget. He said that the budget for SS Rajamouli’s Magnum Opus film was around Rs 600 crore, and that he had spent another Rs 80 crore for Oscar promotions. “Now, they have spent another Rs 80 crore for its Oscar promotion. We can make eight to 10 films out of its promotional budget itself,” he said.

The director-producer’s comments did not go well not only with the fans and other netizens, but also with celebrities from the industry.

Slamming the Bharadwaj’s comment, legendary film director Raghavendra Rao wrote, “Telugu cinema, literature, actors and directors should be proud of the success that we are getting on the world stage today for the first time. Do you have any accounts to say that Rs 80 crore was spent by the RRR team? And do you think that renowned directors like James Cameron and Spielberg praise ‘RRR’ after taking money from us?”

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