Thursday, May 30, 2024

Yash joins Prime Focus Studios to produce Ramayana 

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The announcement of the collaboration between Namit Malhotra’s Prime Focus Studios and Rocking Star Yash’s Monster Mind Creations to produce a global epic adaptation of the Ramayana has sent waves of excitement throughout the entertainment industry. Joining forces with acclaimed director Nitesh Tiwari and backed by DNEG’s expertise in visual effects, Namit and Yash are embarking on a monumental journey to present the Ramayana in a never-before-seen cinematic experience.
Yash feels, “It has been my long-term aspiration to make films that will showcase Indian cinema on a global level. In pursuit of that, I was in LA to ally with one of the best VFX studios, and to my amazement, the driving force behind it was a fellow Indian. Namit and I had various ideation sessions, and coincidentally, our synergy on the vision for Indian cinema aligned perfectly. We brainstormed various projects, and during these discussions, the subject of Ramayana came up. Namit had a part of it in the works; Ramayana, as a subject, deeply resonates with me and I had an approach in my mind for it. By joining forces to co-produce Ramayana we are bringing together our collective vision and experience to create an Indian film that will ignite excitement and passion in audiences across the world.”
On the other hand, Namit Malhotra expressed, “After years spent living between the US, the UK, and India, my personal journey has led me to the point that I feel ready to do justice to the incredible story of Ramayana, treating it with the due care and reverence that it deserves. My challenges from the start have been two-fold: to respect the sanctity of a tale which is held in such high regard by all of us who grew up with it, while also bringing it to the world in such a way that this incredible story is embraced by international audiences as a compelling big screen experience. In Yash I recognise a similar aspiration to share the best of our culture with the world. Inspired by his journey from Karnataka to the incredible international success of K.G.F: Chapter 2, I can’t think of a better partner to help create a major global impact with this, the greatest of all our stories.”

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